When time and resources are limited, businesses need to get the most from their digital marketing. The Meaningful, Measurable Marketing podcast (affectionately known as the Mmmarketing podcast) is designed to help in-house marketers successfully use digital marketing strategy and data analytics to accomplish business objectives and goals. Join Jen and Annalisa, the dynamic Data Dames Marketing duo, as they speak to listeners who lead a small or one-person marketing team.



podcast artwork for GA4 is here but don't expect big changes

GA4 Is Here, But Don’t Expect Big Changes

Google recently deployed Google Analytics 4 (GA4) to better comply with privacy laws and user demands, but at Data Dames, we don’t think things will be much different. In this podcast episode, we explain why.

Cover Art for Podcast Episode 10, Interview with Holly Pryce, UK Website Developer

Pros & Cons of Website Builders & Page Builders

In a moment of frustration last year with yet another malfunctioning page builder, a blog post by web developer Holly Pryce caught our eye. In this episode, we interview Holly about the good and bad sides of website builders.

Cover art for meaningful measurable marketing podcast episode 9 with photo of denise hobson

Flying Solo as a B2B Marketing Manager With Denise Hobson

In this episode, recorded last November, we take our maiden voyage with interviews of professionals who deal with the day-to-day challenges and successes of marketing, sales, or customer service for small to midsize businesses. Our first guest is Denise Hobson, the marketing director of the Great Lakes Region of Visual Edge Technology.

Data Dames Intern, Malone University Student Abi Shoaff

The ‘Market-able’ English Major with Abi Shoaff

This podcast features an interview the Data Dames’ first intern, Abi Shoaff. An English and creative writing major, Abi’s writing skills are critical for most careers, including marketing. We love Abi’s way of looking at the intersection of design thinking, creative thinking, and strategic thinking. Bonus for those who market to college-age students and young...

cover photo for Yes Buts data analytics podcast from Data Dames

‘Yes Buts’ of Digital Marketing: Data Analytics

In this fourth and final episode of Yes Buts in Digital Marketing, the Data Dames finally talk about data! Specifically, Jen and Annalisa discuss the value of data analytics in marketing when you’re able to collect statistically significant data. Find out what that means and if your business can benefit from it.

Cover art, episode 3, Yes Buts of Digital Marketing, content & social media, Data Dames

‘Yes Buts’ of Digital Marketing: Content & Social Media

In our third episode of the ‘Yes Buts’ of Digital Marketing series, the Data Dames discuss content & social media. They’ve been around for while. Do they still work? And how much do you have to invest today for success in competitive online spaces? The Data Dames can help you decide.

podcast art, part 2, yes buts in digital marketing: SEO in 2020

‘Yes Buts’ of Digital Marketing: SEO in 2020

This quote from Data Dames’ Annalisa Hilliard says it best: “Put proper expectations around rankings because rankings are important, but they’re not everything.” Learn why in this episode of Meaningful, Measurable Marketing. Other key topics include local pack, authority signals, SEO strategy and expectations for today, competition, and more.

Data Dames Podcast Episode 4 art

‘Yes Buts’ Of Digital Marketing: Search Engine Marketing

In a new four-part series called “Yes Buts” of Digital Marketing, Jen and Annalisa cover four key tactics common in digital marketing that may or may not be something a small or one-person marketing team should add to their strategy. Episode one focuses on search engine marketing, or paid ads.


Why Website Marketing, Website Design & Website Development Aren’t Synonyms

Even among marketing professionals, the terms website marketing, website design, and website development are used interchangeably, but they are not the same. The Data Dames explain the difference between them and why website projects should always start with website marketing.

Meaningful, Measurable Marketing

Considerations When Vetting Digital Marketers

In episode two of Meaningful, Measurable Marketing, Annalisa Hilliard and Jen Carroll with Data Dames Marketing talk about things to keep in mind when vetting a digital marketing agency, freelancer, or consultant. They provide several red flags to look for as you seek the right digital marketer fit with your in-house team, as well as...

Meaningful, Measurable Marketing Podcast Cover

Meaningful, Measurable Marketing Introductory Episode

Meet the dynamic Data Dames Marketing duo of Jen Carroll and Annalisa Hilliard in their introductory podcast episode of Meaningful, Measurable Marketing. Join them as the um and uh their way through the importance of objectives and goals, as well as the importance of being data informed. Small business shoutout in this episode: Market Garden...