When time and resources are limited, businesses need to get the most from their digital marketing. The Meaningful, Measurable Marketing podcast (affectionately known as the Mmmarketing podcast) is designed to help in-house marketers successfully use digital marketing strategy and data analytics to accomplish business objectives and goals. Join Jen and Annalisa, the dynamic Data Dames Marketing duo, as they speak to listeners who lead a small or one-person marketing team.

 

 

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‘Yes Buts’ of Digital Marketing: Data Analytics

In this fourth and final episode of Yes Buts in Digital Marketing, the Data Dames finally talk about data! Specifically, Jen and Annalisa discuss the value of data analytics in marketing when you’re able to collect statistically significant data. Find out what that means and if your business can benefit from it.

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Cover art, episode 3, Yes Buts of Digital Marketing, content & social media, Data Dames

‘Yes Buts’ of Digital Marketing: Content & Social Media

In our third episode of the ‘Yes Buts’ of Digital Marketing series, the Data Dames discuss content & social media. They’ve been around for while. Do they still work? And how much do you have to invest today for success in competitive online spaces? The Data Dames can help you decide.

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‘Yes Buts’ of Digital Marketing: SEO in 2020

This quote from Data Dames’ Annalisa Hilliard says it best: “Put proper expectations around rankings because rankings are important, but they’re not everything.” Learn why in this episode of Meaningful, Measurable Marketing. Other key topics include local pack, authority signals, SEO strategy and expectations for today, competition, and more.

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‘Yes Buts’ Of Digital Marketing: Search Engine Marketing

In a new four-part series called “Yes Buts” of Digital Marketing, Jen and Annalisa cover four key tactics common in digital marketing that may or may not be something a small or one-person marketing team should add to their strategy. Episode one focuses on search engine marketing, or paid ads.

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Why Website Marketing, Website Design & Website Development Aren’t Synonyms

Even among marketing professionals, the terms website marketing, website design, and website development are used interchangeably, but they are not the same. The Data Dames explain the difference between them and why website projects should always start with website marketing.

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Considerations When Vetting Digital Marketers

In episode two of Meaningful, Measurable Marketing, Annalisa Hilliard and Jen Carroll with Data Dames Marketing talk about things to keep in mind when vetting a digital marketing agency, freelancer, or consultant. They provide several red flags to look for as you seek the right digital marketer fit with your in-house team, as well as...

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Meaningful, Measurable Marketing Introductory Episode

Meet the dynamic Data Dames Marketing duo of Jen Carroll and Annalisa Hilliard in their introductory podcast episode of Meaningful, Measurable Marketing. Join them as the um and uh their way through the importance of objectives and goals, as well as the importance of being data informed. Small business shoutout in this episode: Market Garden...

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