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Analytics

Digital Data For Nonprofits, a Webinar Collaboration With Dot Org Solutions

February 1, 2023July 1, 2021 by Annalisa Hilliard
Person reviewing a data report in analytics dashboard.

Amy Wong, president of Dot Org Solutions in Akron, recently invited the Data Dames to discuss digital data for nonprofits. This is a basic introduction to data analytics, and it’s perfect for nonprofits and small businesses alike.

Categories Business Strategy, Analytics

Are Your Digital Marketing Efforts Paying Off?

February 1, 2023January 29, 2021 by Annalisa Hilliard
unicorn piggy bank

Many marketing managers are given data reports, but those reports usually lack context. Learn how to ask for data analysis that delivers context.

Categories Analytics, Business Strategy, SEO

What Is Internal Site Search and How to Choose the Best Implementation

February 1, 2023June 4, 2019 by Annalisa Hilliard
magnifying glass

The ability to search for something on your site without navigating through it page by page is something most visitors have come to expect. Learn about the benefits of internal site search and determine which implementation method is best for you.

Categories SEO, Analytics, Business Strategy, Digital Marketing

Digital Marketing Should Be Data Informed, Not Data Driven

February 1, 2023April 30, 2019 by Annalisa Hilliard

“Data driven” is a marketing catchphrase. Everyone says they want their online marketing to be data driven. Annalisa Hilliard, our chief data dame, provides some compelling reasons why it’s better to be data informed than data driven.

Categories Analytics, Business Strategy, Digital Marketing, SEO

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