More Awareness, Leads & Results

for Intrepid Businesses

Integrated Marketing Communication

The Dames is an integrated marketing communication consultancy. We help small businesses develop authentic, persuasive messages, integrate them with proven marketing and public relations strategies, and glean actionable insights from data. The results: increased brand awareness, lead generation, and goal-driven outcomes for our clients.

Grappling with Challenges?

arrows go round

Inexperienced staff or frequent turnover at agencies you’ve worked with

Trending Down Arrow

Unorganized or poor-performing marketing and advertising campaigns

Person With Question

Lack of brand recognition or word-of-mouth referrals

Opposing Arrows

A small or no in-house promotions team

Magnifying Glass and Data Line

Few or no results from your website

What We
Can Do

Marketing Communication Plans

Integrated marketing communication (IMC) plans that are comprehensive in nature or designed to meet a specific goal.

Traditional & Digital Marketing

Consistent, optimized, and measurable marketing initiatives on your website, on other online platforms, and even with offline tactics.

Traditional & Digital Public Relations

Next-level brand awareness with a modern approach to public relations (PR) that focuses on audience intelligence, messaging, outreach, and engagement.

Website Design & Performance Optimization

Optimized lead-gen or e-commerce websites built or redeveloped around your business goals, marketing must-haves, and KPIs.

Data Analysis & KPI Reporting

Actionable insights and recommendations based on your website analytics and other data collection tools.

What We
Can Do

Marketing Communication Plans

Integrated marketing communication (IMC) plans that are comprehensive in nature or designed to meet a specific goal.

Traditional & Digital Marketing

Consistent, optimized, and measurable marketing initiatives on your website, on other online platforms, and even with offline tactics.

Traditional & Digital Public Relations

Next-level brand awareness with a modern approach to public relations (PR) that focuses on audience intelligence, messaging, outreach, and engagement.

Website Design & Performance Optimization

Optimized lead-gen or e-commerce websites built or redeveloped around your business goals, marketing must-haves, and KPIs.

Data Analysis & KPI Reporting

Actionable insights and recommendations based on your website analytics and other data collection tools.

How We Deliver Services

With The Dames, you’ll always work directly with marketing communication specialists. That’s because we personally partner with our clients on every project, pulling in other experienced professionals when needed. You can rely on The Dames to work collaboratively with your existing team or help you find the right fit among consultants we trust.

Strategy

IMC planning

Brand & customer messages

Competitor analysis

Website design

Content marketing

SEO & SEM

Data analytics 

Social media

Paid advertising & media buying

Collaborator & software vetting

Implementation

Audience & customer research

Message development

Front-end design

UX / UI

SEO

Content development

Conversion optimization

Data tracking plans

Media & influencer outreach

Collaboration

Ad platform management

Audio-visual production

Back-end development

CRMs

Copywriting

Events & Trade Shows

Graphic design

Link building

Social media execution

Technical website support

Are We a Good Fit?

We love working with clients on short-term projects and in long-term relationships, and we hope you’ll reach out to us about marketing communication projects. If you need a little more information first, check out this brief list of FAQs.

What is integrated marketing communication?

The American Marketing Association defines integrated marketing communication (IMC) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” At The Dames, we offer a blend of communication services that are commensurate with our many years of experience and important to client success.

What kind of consulting and project contracts do you offer?

We believe in being flexible and creating arrangements that work for both The Dames and our clients. Some clients choose retainers, others request project-based pricing, and still others pay by the hour. Projects and retainers can be modified or canceled at any time with a 30-day written notice and reimbursement for all hours, costs, and expenses incurred prior to the change.

What types of companies do you work with?

Over the span of our careers, we have worked for B2B and B2C companies in many different industries. We are especially strong in education, healthcare, and manufacturing, but our knowledge and know-how also include startups, real estate, retail, restaurants, insurance, technology, and more. Our current clients generally have between 10 and 500 employees and a small or one-person in-house marketing / PR team. We also work with select businesses that don’t have any internal promotions resources.

Where is your company based?

A 100-percent woman-owned business, The Dames–along with every collaborator we work with–is based entirely in the United States. We live and work remotely from Canton, Ohio.

How much will a website cost me?

A typical Dames’ website design project costs between $300 and $600 per page with a minimum investment of $5,000. Even at the most basic level, every site we create includes solid architecture, UX/UI design, and technical SEO. However, each organization we work with has different needs, and many factors can go into website pricing.

What types of websites do you work on?

We focus on two types of websites: 

  1. Business / corporate / institutional lead-generation. Beyond information, blog, portfolio, or brochure sites, lead-gen sites are intended to help organizations educate, nurture, and convert prospective customers (or clients, students, etc.) for additional outreach from sales and marketing team members.
  2. E-commerce websites. Customers can buy products or services directly on this type of website.
What website platform do you use?

We use WordPress for websites whenever possible and typically design with Elementor or Avada website builders. We also have experience with Drupal, GoDaddy, Shopify, Weebly, Wix, and WooCommerce, as well as WordPress Gutenberg.

How long will it take to build a website?

This also depends on many factors. Depending on the size of a website, how complex it is, and how long it takes to get internal approvals, a new or redeveloped website will take about six months to complete.

Who helps me if my website needs updates or has technical issues?

Many agencies charge monthly maintenance and update fees, which usually are unnecessary. As long as we have a working relationship with a client, we will make the occasional updates a website needs to remain in good working order. For technical website issues, we always make sure our clients are covered through a trusted developer who’s available on an as-needed basis.

We will never, ever hold a client’s website hostage. If you choose another provider for website services, we will work quickly and cooperatively to ensure a smooth transition.

Do you use subcontractors or subcontract with other agencies?

We believe in total transparency with clients and do not subcontract out project work. Rather, we carefully vet other marketing, PR, design, and development professionals with similar values and experience to our own and forge partnerships that benefit not only The Dames, but also our collaborators and clients.

We do not currently subcontract with other advertising, marketing, or PR agencies, although we may partner from time to time with boutique agencies that offer customized services we do not.

Still have questions?
Please reach out! We’d love to chat.

What Clients & Collaborators Say

Clients We've Helped